Fashion week is typically about the future, but the designers from New York this season are recalling the past and looking back at the 90s and 2000s, which are echoing across each and every one of the Big Apple.
Fendi started the fashion week with a special anniversary celebration to commemorate the 25th anniversary of Baguette. The very first It bag was a hit in the year 2000 when The Sex and the city’s Sarah Jessica Parker as Carrie Bradshaw was forced by an armed gun to give away the sequins that were on the purple model that was inside the bag. “Give me your bag,” the thief demands. “It’s an actual baguette! ” Carrie groans.
In celebration that Baguette’s legacy lives on Fendi Womenswear Artistic Director Kim Jones invited guests from the world of fashion including Marc Jacobs and Parker, to show their unique interpretations of the famous shoulder bag in a night with the stars. . On the same day Gen Z’s beloved Marc Jacobs subsidiary line Heaven launched a campaign that featured celebrities from the 90s like the Baywatch’s Pamela Anderson and Twin Peaks Kyle MacLachlan.
The following Sunday Tommy Hilfiger will return to the city after a gap of three years. Hilfiger was the most famous person on the scene during the 1990s. He was stated: “This is where fashion music, art, and entertainment merged when I first started… It’s the perfect representation of what we believe in and paying homage to our heritage. ” .
The growing epidemic of Generation, Y and millennials Z have embraced nostalgic nostalgia of the late 1990s, and their love for it hasn’t stopped. Emily Gordon-Smith is a trend analyst at the agency Stylus and has been keeping track of the trends. “It’s rising even higher and becoming more nuanced,” she claims. “For young people, it’s like the years were simpler, more pleasant times. “
The 90’s look is everywhere in New York. On the newsstands, W magazine celebrates its 50th anniversary by releasing issues that feature models from the 1990s such as Cindy Crawford, Iman, and Shalom Harlow. On billboards, Kate Moss’ daughter Lila is included in this Calvin Klein campaign, 30 years after Moss first appeared on Calvin Klein. Jerry Seinfeld headlines a campaign for the streetwear brand Kith. On the screen, you’ll see the Sex and the City spin-off and Just Like That… is going again, along with the passion for tension and heels.
There’s also a trend to more sleek and modern shapes. British fashion designer Roland Mouret has outfitted everyone from Duchess Cambridge to Beyonce with her signature bodycon designs is seeing a revival. After being in administration for 2021, the brand was acquired by SP Collection. SP Collection group. In the world of fashion, Zara has launched a collaboration with one of the designers who were a part of the 1990s Narciso Rodriguez. The designer is known for his tubes and slips. He has rediscovered his archives for a more minimalist approach to the masses.
This trend is apparent in the younger generation of designers. For example, Conner Ives and Miss Sohee are both parts of The Vanguard, a Net-a-Porter initiative created to highlight and inspire the new generation of designers. Form-fitting silhouettes and sparkles of crystals and diamonds are displayed in her designs. What are your inspirations? the Y2K era they were born in.
This can be attributed to the rise of social media. While the older generation of people had to wait many years for their favorite stars featured in magazines, Gen Z has an archive readily available that allows them to create nostalgia-filled versions due to the existence of several older Instagram accounts, like the @90sanxiety account. Imagine Polaroid images of those of the Spice Girls or Pap scans of Brad Pitt and Jennifer Aniston. Second-hand sites like Depop have brought about a flood of sellers that are well-loved by this demographic. Certain are specialized in Y2K brands like Blumarine, Morgan, and Kookai.
In the midst of trying to address sustainability issues, Gordon Smith suggests that there’s not enough time to think of new ideas. “Nostalgia touches are easy to design signals. Even companies like Zara can go through their own archives to revisit things. There are numerous possibilities that brands and consumers could explore, which is like a maze of old memories. “