Tommy Hilfiger brought his $9.3 billion company to New York for the first time in three years, with an Andy Warhol-inspired show for fall that was also one of the most varied.
Models of the moment are plus-size Paloma Elsesser as well as Native American model and activist Quannah Chasinghorse were seen on an edging of foils in Brooklyn’s Skyline Drive-In, along with actress Julia Fox, former editor of the Warhol-founded Interview magazine, Bob Colacello, and a few unknown street-based faces.
Like always as with Tommy Hilfiger, Sunday night’s show was as much about the vibe in the same way as style. Silver balloons that evoked Warhol’s famous 1966 show Silver Clouds decorated the stage and water bottles with Hilfiger’s logo were distributed, and Lady Bunny, another Warholian idol, played Donna Summer songs.
The crowd included Kate Moss, two Kardashians and musician Travis Barker, who then appeared on stage in a Hilfiger jacket with a quilted design. All the guests had ponchos on. Amazingly there was no sign of any of the models falling in spite of the torrential rain.
“I want things to be as varied and diverse as possible,” Hilfiger declared prior to the show. “I learned that from Andy. I met him in the ’80s. He took me to the Factory and he showed that it is important to be surrounded by pop culture icons. This was extremely influential in propelling my business forward.
“He even offered one of his items for one thousand dollars but I wasn’t able to pay for it. There are several.”
The clothes themselves were an example of starry prettiness however, it was like more Mean Girls than Love Story by taking the most basic iconography of college (varsity prints, cheerleader costumes as well as logos) and making them into big chunky sweaters, chunky scarfs and dresses that were oversized. size.
The modernized TH logo, created by streetwear designer Fergus Purcell, covered oversized puffers. The majority of models wore heavy, elbow-length gloves, as well as tiny purses or huge bags for overnight travel. The ’80s fashions were Hilfiger’s collaborative work in collaboration with British artist Richard Quinn, which added floral romance to tartan suits as well as pointed leather jackets, and more puffers.
The influence of Warhol has been seen as a trite influence in the world of fashion. Since 1991, Versace designed his famous neon Pop collection that incorporated dresses with images from Marilyn Monroe and James Dean. In 2011, and 2014 Jeremy Scott borrowed Warholian iconography for his name brand and Moschino in 2014 and 2011 respectively.
The influence of Warhol’s work on Hilfiger’s show was subtle, focusing on the factory aspect in the program (guests could see models’ hair and make-up) and how Warhol and Hilfiger created their brands around access and brand identity. Family sight. Warhol utilized soup cans as well as Marilyn Monroe, while Hilfiger utilized stripes and stars. It was, however, about the two men and their relationship “We were both doing preppy at the same time; you could say it’s a preppy meeting of minds.”
Finding Gen Z’s chimera been the top Hilfiger priority over the past decade. Sunday’s event was also live streamed via the global Roblox platform, and showcased using avatars and models, on the virtual catwalk.
It was also available for purchase, which was unusually during Fashion Week (most collections are an entire season ahead of time). “We’re in New York, we’re in the Factory, but we’re also in the metaverse,” Hilfiger declared. “You have to keep it fresh.”
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